09/24/2020
In
Clearly CBD - Brand Strategy
DEVELOPING A NEW CBD BRAND FOR LAUNCH AND INVESTMENT
Clearly CBD
We refined the brand’s value proposition and visual assets and produced an integrated marketing strategy for market entry, focused on empowering better knowledge of CBD and it’s health benefits. Clearly CBD is now one of the few approved products by the FSA in the UK market.
Brand strategy, brand guidelines, tone of voice, design, omni channel marketing, digital and creative consultancy.
Clearly CBD entered the market with a range of quality and affordable healthcare products, and with venture capital flowing into the market despite regulatory issues, there was opportunity for investment and growth. But the business didn’t have a brand that would stand up to either customers or investors.
Our job was to first shape the brand positioning, narrative and visual identity and then develop focused omni-channel marketing designed around conversation community and the co-creation of engaging stories.
But first we had to shape the brand value and a pitch deck worthy of presentation to the investment market.
We began our work by shaping the positioning strategy and tone of voice both visually and in words, and then designed and developed the webshop at pace, press materials and content direction for social media.
April 2022 – The products receive approval from the FSA.
June 2022 – The brand receives approval from the FCA to open an investment round.
