Community innovation in Stanley, Hong Kong

STANLEY, HONG KONG REGENERATION PROJECT
This regeneration project supported a top Hong Kong tourist spot, created a new vibe with new openings, and re-engaged the business community in the wake of Covid.

Collaboration, Experience, Marketing, PR, Technology and Data

Stanley is the other face of Hong Kong, a village full of history and heritage, alfresco dining and spectacular sunsets.

 

Located on a peninsula on Hong Kong Island, the town is rich in history and culture deeply rooted in the lives of the locals. At the start of the Pandemic Aldeia Hk Ltd was formed to create identity and renewal for the area by focusing businesses, coordinating initiatives and involving community.  This process was designed to empower local brands and outfit businesses with the tools needed to succeed. 

Sally Osborne set in motion a programme of collaborative events with the local business community to kick-start interest and momentum in the area, alongside a number of property renovations.

As part of the programme, we re-designed dead spaces, created The Store, a multi-use space for Stanley housing a retail area selling ‘Made in Stanley’ merchandise, a workshop, an event space and terrace which is available for rental through preferred partners and as a member.

Maybourne Hotel Group: A series of playful digital edits

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Lingble: Standing apart in the Asian e-commerce market

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We helped take a very traditional brewery into the digital age

Uley Brewery
Uley Brewery partnered with Artistry to rearticulate the brewery’s vision, resulting in a new marketing and communications strategy that helped Uley build relationships with thousands of new customers and create additional revenue streams in six months.

Strategy, digital design, tone of voice

Built on an ancient site in the heart of Uley, on top of a natural Cotswold spring, Uley Brewery has been handmaking premium beers since 1985 with a process hardly changed.
 

The brewery, which remains independent and family-owned, is renowned in the Cotswolds and popular for its traditional process and quality which all takes place on site. But at the start of the pandemic with pubs closed for business, Uley Brewery had a problem. The very traditional brewery needed to adapt and quickly add a direct-to-consumer model and build a webshop, supported by direct marketing and social media.

 
With a new marketing team in place, our role was to support the new strategy and help refine the narrative, ensuring that word reached existing customers and a whole lot of new ones with new brand stories and attention grabbing digital marketing designs.

DTC sales ensured that Uley survived the pandemic with sales of mini pin beer cans replacing some of the lost wholesale pub trade. New merchandise was introduced alongside market stalls in Stroud and Cirencester which helped introduce Uley to a wider audience. A beer club was formed with special offers for members. Small steps into a digital age!

A brand new product for hospitality

Techsembly
Artistry’s work with Techsembly began with a discovery session to reimagine how hospitality could simplify and streamline their services and payments on one platform. The result was an e-commerce system that enables global hospitality brands to manage multiple online property stores, products and logistics on one centralised platform. 

Positioning, Go to market narrative, design and web

Techsembly is an e-commerce solution for hospitality exploring ideas to push the industry forward. One seamless solution enables global hotel brands to manage multiple online stores, properties, products and logistics on a centralised platform.

 

Invited to pitch to the KALEIDOSCOPE LAB in Hong Kong, the world’s first bespoke luxury hospitality ignition programme, set up by Sally Osborne and HSH Group, Techsembly formed a partnership with Peninsula Hotels to evolve the product before raising £1 million from SuperSeed Ventures and expanding to support and partner with many of the world’s top hotel brands from Aman Group to Rosewood Hotels.

As Techsembly prepared for a Series A capital raise, our role was to refine and simplify the narrative and prepare a compelling investor’s deck and a toolkit of other assets for the business as well as open up our investor network to help them get to the next stage of their growth. As part of the initial role we also redesigned the website. Our work with CEO, Amy Read is ongoing.

Lula

Ideas and content for the retail sector

Retail

We have many years experience working both internally and externally for many of the UK’s top retailers and brands.

We collaborated on the first ever retail diffusion collection, the design and production of Christmas brochures, advertising campaigns, packaging design, marketing and press collateral and brand positioning for young labels.

Angel Jackson
Angel Jackson

Peninsula Hotel Group – HSH Kaleidoscope Startup Lab

NATIONAL OPEN ART

Brand strategy, Brand Guidelines, Social Media, Tone of Voice, PR

NOA gathered the finest artists, the brightest emerging stars and a host of industry luminaries from all across the art world for an exhibition of creativity, accolades and celebration.

From humble beginnings NOA emerged to assume their place as one of the UK’s premier art events, embraced by the industry and public at large. Each year thousands visited our acclaimed shows, enjoying NOA’sdiversity and atmosphere and joining in with the many activities.

Our role was to develop the narrative for NOA and help grow the community of artists by using social media for conversation and connection. We also worked with partners, including the insurance giant MS Amlin to build compelling and creative brand partnerships.

In the first six months using social platforms and creative content, we grew our entries by 50% and increased revenue by a similar amount which enabled the show to grow. This was done without any use of paid advertising on either platform.

The new narrative improved NOA’s impact with sponsors and patrons and brought thousands to the shows which were head at Somerset House, The Royal Academy and the BargeHouse. Creative press stories made the front pages of The Telegraph and Evening Standard’s “Picture of the Day” and the BBC.

“NOA has come of age. It’s a brilliant, democratic exhibition.”

Charles Saumerez Smith

ART FOR CHANGE

Chichester Arts Trust/NATIONAL OPEN ART
Supporting a diverse art community with exhibitions and funds, was a commitment NOA made in order to grow a national community of emerging artists. To reach their goal, NOA reached out to Artistry for strategy, PR, social media and project management direction and support.

Brand strategy, Brand Guidelines, Social Media, Tone of Voice, PR

NOA gathered the finest artists, the brightest emerging stars and a host of industry luminaries from all across the art world for an exhibition of creativity, accolades and celebration. From humble beginnings, NOA emerged to assume their place as one of the UK’s premier art events, embraced by the industry and public at large. Each year thousands visited the acclaimed shows, enjoying NOA’s diversity and atmosphere and joining in with the many activities.

Our role was to develop the narrative for NOA and help grow the community of artists by using social media for conversation and connection. We also worked with partners, including the insurance giant MS Amlin to build compelling and creative brand partnerships.

In the first six months using social platforms and creative content, we grew our entries by 50% and increased revenue by a similar amount which enabled the show to grow. This was done without any use of paid advertising on either platform. The new narrative improved NOA’s impact with sponsors and patrons and brought thousands to the shows which were head at Somerset House, The Royal Academy and the BargeHouse. Creative press stories made the front pages of The Telegraph and Evening Standard’s “Picture of the Day” and the BBC.

“NOA has come of age. It’s a brilliant, democratic exhibition.”

Charles Saumerez Smith

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